A light and contemporary taupe
“A warm Red Based Neutral named after our first Colour Consultant Joa, who still develops many Farrow & Ball colours. Joa’s White is a light and clean taupe with the merest hint of black pigment which makes it perfect to combine with the limestone, leather and linens often used in contemporary homes. Pair with our Mid Tones Primer & Undercoat.”
– Farrow & Ball
Remember: This is a reference color, a digital image. Computer monitor settings vary, and so do light sources in your home.
Use color cards, samples, and your judgement!